Helping brands be their best self
Olivia Parkes - A Strategic Brand Marketing Consultant
“Olivia has a can-do attitude and the capability and experience to back it up.”
— Marisa Hordern, Founder & Creative Director, Missoma
Hello. I’m Olivia.
I am a creative and innovative marketer with over 13 years’ experience working with exciting, nimble and disruptive brands within fashion, beauty and wellness, that want to be known for more than just a product or service.
I am driven by new challenges and I provide clear solutions, with a collaborative yet detailed approach.
My ‘Why’.
I am hugely passionate about what I do. I work closely and collaboratively with my clients to develop lasting relationships rooted in trust, honesty and creativity. I provide an objective view with a difference. Give me a nugget and I will help you build your vision.
What I do.
I work with both young and established brands to set them up for success. We’ll work together on defining the vision and brand purpose, then look to build and deliver against a clear Marketing strategy. The fun part follows with effectively communicating to a relevant audience across multi-functional channels for a seamless customer journey.
My Services.
01. Brand
Establishing/Refining:
Brand Proposition
Brand Positioning
Messaging Strategy
02. Marketing & Comms
Planning/Building/Strategising:
Marketing & PR Strategy & Management
Campaign Planning, Delivery and Reporting
Content Strategy
Customer Journey Mapping
Sustainability Approach
03. Activations
Concepting/Managing/Reporting:
Experiential Event Planning & Management
Pop ups
Partnerships
04. People & Structure
Reviewing/Structuring/Developing:
Internal Communications & Processes
Soundboard for Creative Leaders
Agency Management
Recruitment
My Mission.
To create a bespoke plan that makes sense for your audience, your industry, and your business goals.
What They Say.
“Liv has a can-do attitude and the capability and experience to back it up; she came to consult on a short project and we never wanted to her to leave… She is very diligent and measured in her approach; she is creative in her ideas but analytical in her approach. She sets objectives, KPIs and ensures that every project is measured against these. She is a great team player but also leads by example and with great positivity.
I cannot recommend her more highly and I very much value her opinion and would often lead on her for strategic advice.”
— Marisa Hordern, Founder & Creative Director
MISSOMA
“I was looking for someone to help me launch our brand in the UK market and I was lucky enough to stumble upon Olivia's profile! Olivia is a real expert; she has an excellent strategic vision of marketing and knows how to adapt to the constraints that a small brand like Jimmy Fairly may have.
She is extremely organised, reactive and professional. The cherry on the cake is that she has an amazing & kind personality. She is just perfect!
I can’t wait to work with her again and would highly recommend her expertise.”
— Daphnée Duchatel, International Markets Manager
JIMMY FAIRLY
“I have worked with Olivia for over 6 years now across three different brands.
Olivia is a passionate people person who brings joy and life to each business that she works with.
She has a pragmatic and innovative approach to brand building.
It was really useful to work with Olivia on a consultancy basis with my last brand as she gave unbiased and strategic advice which I have often found can go amiss when working in the thick of day to day brand building.”
— Jenna McGee, Managing Director
OLIVIA BURTON
“We were considering a brand refresh and just didn't know where to start.
Liv was just a pleasure to work with. She just got what we did and what we wanted to achieve. Acted as the perfect soundboard for our ideas and streamlined them together to form a very concise and structured action plan. When you work with Liv, you will quickly find out how resourceful she is and has a panel of experts for various tasks.
Overall, a lovely, personable and highly professional experience. Look forward to working with Liv again!”
— Kunal Kapoor, Founder
CURATED SOURCING
“Olivia is a stand out brand and marketing consultant. She is an incredibly safe pair of hands whilst approaching everything with a creative flair.
I worked with Olivia at Reiss and she immediately understood the brand and was able to work with the wider team and business to create campaigns that had a real impact and which we couldn't have delivered without her.”
— Hannah Craik , Marketing Director
REISS